Prescriptive Approach To Decision Making Essay Example

Prescriptive Approach To Decision Making Essay Moral Philosophy: the principles and rules that are used to decide what is right or wrong; a moral philosophy States an ideal respective that most people accept Prescriptive approach to decision making: Consequential/Teleological: (consequences) the morality of behavior is evaluated on the basis of its consequences; behavior or conduct is morally right if it produces some desired result pleasure, promotion, profit; as such, the ends justify the means Utilitarianism: concerned for the greatest good for the greatest number; decisions are usually made on the basis of a cost benefit analysis. Efforts are made to look at the consequences for all possible alternatives before a decision is made Construction of a new road through your community: utilitarian rationale argues whether the benefits to the community increased development and employment, reduced traffic, fewer accidents) outweigh the harm to a few property holders noise pollution Challenge: can all the facts be obtained to make proper evaluation, projection and risk? Rights of the minority can be sacrificed for the benefit of the majority Deontological: (duties, obligations, principles) bases action/behavior on the Renville of equal rights, and respect for all persons; the focus is on the rights of individuals and the intentions that are associated with behavior Rights of individuals: (integrity) freedom of conscience, consent, privacy, speech and due process But what rule, principle or right to follow, when for example the right of the investor to profit conflict with the environmental rights of a community to clean air and water? We will write a custom essay sample on Prescriptive Approach To Decision Making specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Prescriptive Approach To Decision Making specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Prescriptive Approach To Decision Making specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Emmanuel Cants categorical imperative: act as if the maxim of thy action were to become by thy will a universal law of tauter, that is, whether the rationale for your action is suitable to become a universal law or principle for everyone to follow Golden Rule: do unto others as you would have them do unto you. Challenge: which duty, right, principle takes precedence?

Overpopulation in the Philippines Essay Example

Overpopulation in the Philippines Essay Example Overpopulation in the Philippines Paper Overpopulation in the Philippines Paper Overpopulation is and should be everyones concern. Its not something that we should blame only on the poor or the government or especially only on those who have seemingly taken Gods directive to go forth and multiply to heart. It has been a politically perceived issue that there is over population in the Philippines. This issue has been constantly blamed for the aggravating poverty situation. One side is claiming that unbridled population increase is putting so much strain on the financial and food resources of the country that more and more Filipinos are no longer dating three square meals a day. Economic rating system is also stating a poor Filipino family is earning just below $1 per day. This certainly can hardly feed a family of 4 or more. On the other side, it is claimed that the cause of poverty is government corruption. They rightfully claim that while true that the poor are constantly increasing, and that the income gap between them and the next economic level is likewise widening, financial resources that are intended to support the poor are being pocketed by corrupt government officials. Population is not the cause of poverty, corruption is, the Catholic Church claims. The government is keen on crafting remedies to curb population. Several laws have been passed to curb corruption. But since they lack heavy punitive measures, they became hardly effective. Corruption has already downgraded the countrys economic standing that adversely affected our capability to borrow money from credit or financial institutions, particularly the International Monetary Fund (MIFF) and World Bank. So the government resorted to drafting a bill that drew the ire of the conservative and the Catholic Church. Foremost is the reproductive health bill, which was tutored by Senator Pip Cetacean and Congressman Educe Legman. The bill underwent rough sailing on the legislative seas. Thesis Statement Philippines and other nations have a clear choice today. They can continue to ignore the population problem and their own massive contributions to it. Then they will be trapped in a downward spiral that may well lead to the end Of civilization in a few decades. More frequent droughts, more damaged crops and famines, more dying forests, more smog, more international conflicts, more epidemics, more gridlock, more drugs, more crime, more sewage swimming, and other extreme unpleasantness will mark our course. It is a route already traveled by too many of our less fortunate fellow human beings. The major role of the government is to provide a high standard of living for its people. This can be attained through higher levels of investments which generate employment and production, and through the equitable distribution of wealth and income. Plans, policies and programs are tools of economic development. These can only operate efficiently under regime of good and honest public administration.

Quotations for a 25th Wedding Anniversary Toast

Quotations for a 25th Wedding Anniversary Toast It calls for a celebration when a couple has been together for a quarter of a century and their relationship has survived the battles of this disparaging world. This celebration would be incomplete without a 25th wedding anniversary toast being raised to the eternal couple. Use a few quotes from the ones given below to make your 25th wedding anniversary toast a special one. Quotes AnonymousSpouse: someone wholl stand by you through all the trouble you wouldnt have had if youd stayed single. Henry FordComing together is the beginning. Keeping together is progress. Working together is success. Og MandinoTreasure the love you receive above all. It will survive long after your good health has vanished. Zig ZiglarMany marriages would be better if the husband and the wife clearly understood that they are on the same side. David and Vera MaceThe development of a really good marriage is not a natural process. It is an achievement. Ralph Waldo EmersonMarriage is the perfection of what love aimed at, ignorant of what it sought. Elbert HubbardLove grows by giving. The love we give away is the only love we keep. The only way to retain love is to give it away. Chinese ProverbMarried couples who love each other tell each other a thousand things without talking. Hans MargoliusOne man by himself is nothing. Two people who belong together make a world. J. P. McEvoyThe Japanese have a word for it. Its Judo- the art of conquering by yielding. The Western equivalent of judo is, Yes, dear. Johann Wolfgang  von GoetheThe sum which two married people owe to one another defies calculation. It is an infinite debt, which can only be discharged through all eternity. Wedding Anniversary Toast Etiquette Who should make the toast at a wedding anniversary celebration and when should you make them? At a wedding reception, the toast is made by the Best Man after grace is said by a clergyman and before the meal begins. However, you have more options for a wedding anniversary, which would follow the etiquette for a birthday party or formal dinner that has a guest of honor. In this case, the host of the celebration rises to offer a welcoming toast after the guests are seated. Another toast can be offered in honor of the guests of honor when dessert has been served and the champagne and alternative toasting beverages have been served. The toast should not be so long as to keep the guests from enjoying their dessert before it has melted. There can be several rounds of toasts from others in attendance, who rise to give a toast. The guests of honor do not drink when toasted, however. The host is obligated to keep the toasting beverages refilled. The guest of honor is then obligated to rise and thank the host and drink a toast to the host.

Business Environment Essay Example | Topics and Well Written Essays - 1500 words - 6

Business Environment - Essay Example In simpler words, globalization has become a deeply-rooted phenomenon in the present world that there seems to be zero alternative of capitalism. Different skeptics have come up with new and effective economic theories and practices to suspend the common grounds of capitalism in the world (Thornley & Appay, 2010). Nevertheless, the impact or the implementation of capitalism is effective to the core that independent economic policies are failed to practice. Herein, it should be noted that the mentioned view is merely projected by the skeptics and there is still a lot of room of explanation concerning the credibility of the aspect (Milward, 2003). The aim of this essay is to critically assess the thesis statement the proposition that governments are no longer able to implement independent policies. There is supposedly an ongoing debate when it comes to the aspect of efforts made by the governments to implement and promote independent economic policies. The weighing or the effective dimensions to the debate can only be evaluated by understanding triumphed nature of capitalism in the global world, paradox of neo-classical theory, the role of the transfer national companies (TNCs). The fact remains that the economic activities in the past were quiet limited because of the limitations imposed on the trade. In the present times, one can see that it is easier for the organizations to design a product in one region and then deliver it to customer in the opposite part of the world (Ohmae, 1994). Herein, the intensity of skepticism is evident from the fact that western civilizations see capitalism as a threat to social equality. Milward (2003) in his research included that the skeptics of capitalism have always shown great interest in the international discussion of need of non-free market structure. Such an assertion is made

Communication Among Project Stakeholders Article

Communication Among Project Stakeholders - Article Example Even though the stakeholder communication plan is not inherently a business plan, yet somehow it helps in achieving an organization’s business goals which is a significant proposition. This stakeholder communication article has discussed why such a plan would be deemed as handy when the talk goes out loud regarding getting the task done and to inform, educate and persuade for an action on the part of the stakeholders. The need is to be crystal clear at every stage and do what is essentially required, in order to satisfy the organizational goals and objectives. This article has also highlighted how a framework for the communications planning regime would be mandatory for outlining such communication mechanisms. This would be a much needed entity as it resolves disputes and takes care of any altercations which may arise at any stage. Hence the article has zeroed in on how a stakeholder communications plan is a pre-requisite for reaching out to the stakeholders and how different organizations are doing their best to make that happen amicably. One of the most beneficial points behind the stakeholder communications plan and its drafting is that it brings each one of the important players on to a single platform that eventually has a residual and long term effect in the overall scheme of

Chapter Essay Example for Free

Chapter Essay What do you think are the prime advantages and disadvantages of National City Corporation’s virtual tryouts? The advantages of using virtual tryouts are competitive edge against other companies. Allows them to pick candidates better suited for their work environment, allows candidates the knowledge that they are applying for a company that is at the cutting edge of technology and they want to move forward with the times. Unfortunately there are also disadvantages associated with virtual tryouts. Employers may grab the interest of candidates, however if real day to day activities at work do not contain some of the aspects that the virtual test had, then employees will get uninterested and quit. 2. Do you think there would be any EEO concerns regarding this system? I don’t think there would be any EEO issues with this system, otherwise it would not be offered in the market. However I do believe that this new system â€Å"Virtual Tryouts† is not necessarily right for all hiring aspects for every type of position/ company. There are aspects of a perfect employee to company match that a computer test cannot guarantee. Example, you can have a candidate that gets great results in the virtual tryouts given the situation that they are told to address, yet in the real day to day situation of the position they do not do very well, and vice-versa. 3. Would you suggest the company tailor its system for different types of candidates? Yes, I recommend that the company tailor its system for the different types of positions and the different types of candidates required to fill those positions. Chapter 8 Case Study Appraising Employees at the San Diego Zoo. 1. Do you think the San Diego Zoo’s old appraisal system needed to be changed? I think it needed to be changed because before they weren’t taking it seriously and it was a low priority to them. Now with the new system the employees will get raises depending on their performance which in turn will ncrease company performance. 2. What do you think are the pros and cons of using a Web-based appraisal system? The pros of using a web-based appraisal system is that it is convenient because a large group of people can be rated in less time and it will control personal bias. The cons of using a web-based appraisal system is that it gives too little attention to the overall performance of workers and in person interviews are more effective in rewarding or po inting out deficiencies in workers. 3. How do you think the new appraisal system will affect employees and the types of employees who work at the zoo? The new appraisal system will affect employees positively for those employees that are looking to grow with the company and be a part of the growth. When an employee is given targets and goals to reach, then they know what they are working towards and they are aware that if they reach the targets and goals there is a gain for them at the end. With this set, you will get employees that are willing to do the work and the time to get a job done right.

ear Essay -- essays research papers

The ear is an organ of the body that is used for hearing and balance. It is connected to the brain by the auditory nerve and is composed of three divisions, the external ear, the middle ear, and the inner ear. The greater part of which is enclosed within the temporal bone. The ear is looked upon as a miniature receiver, amplifier and signal-processing system. The structure of the outer ear catching sound waves as they move into the external auditory canal. The sound waves then hit the eardrum and the pressure of the air causes the drum to vibrate back and forth. When the eardrum vibrates its neighbour the malleus then vibrates too. The vibrations are then transmitted from the malleus to the incus and then to the stapes. Together the three bones increase the pressure which in turn pushes the membrane of the oval window in and out. This movement sets up fluid pressure waves in the perilymph of the cochlea. The bulging of the oval window then pushes on the perilymph of the scala vestibuli. From here the pressure waves are transmitted from the scala vestibuli to the scala tympani and then eventually finds its way to the round window. This causes the round window to bulge outward into the middle ear. The scala vestibuli and scala tympani walls are now defor med with the pressure waves and the vestibular membrane is also pushed back and forth creating pressure waves in the endolymph inside the cochlear duct. These waves then causes the membrane to vibrate, which in turn cause the hairs cells of the spiral organ to move against the tectorial membrane. The bending of the stereo cilia produces receptor potentials that in the end lead to the generation of nerve impulses. The External or Outer Ear - comprises of the auricle or pinna which is the fleshy part of the outer ear. It is cup-shaped and collects and amplifies sound waves which then passes along the ear canal to the ear drum or tympanic membrane. The rim of the auricle is called the helix and the inferior portion is called the lobule. The external auditory canal is a carved tube and contains a few hair and ceruminous glands which are specialized sebaceous or oil glands. These secrete ear wax or cerumen. Both the hairs and the cerumen help prevent dust and foreign objects from entering the ear. A number of people produce large amounts of cerumen, and this sometimes cause the build up to be impacted and can bri... ...on on the position of the head in space for static equilibrium making it essential for maintaining appropriate posture and balance, where as dynamic they detect linear acceleration and deceleration. There are two kinds of cells in the two maculae, hair cells and supporting cells. The hair cells are the sensory receptors. Laying over the hair cells are columnar supporting cells that probably secrete the thick, gelatinous, glycoprotein layer called the otolithic membrane and over the membrane is a layer of dense calcium carbonate crystals called otoliths. When the head is tilted, the otoliths shift, and the hairs beneath respond to the change in pressure and bending the hair bundles. Dynamic equilibrium functions in the three semicircular ducts, the saccule and the utricle. The two ventical ducts are the anterior and posterior semicircular ducts. The lateral semicircular duct is horizontal. In the dilated portion of each duct, the ampulla, is a small elevation called the crista. This contains hair cells and supporting cells which are also covered by a mass of gelatinous material which is called cupula. When the head moves the attached semicircular ducts and hair cells move with it.

Literary Devices Used in Macbe Essay

Imagine how dull a Shakespearean play would be without the ingenious literary devices and techniques that contribute so much to the fulfillment of its reader or viewer. Macbeth, by William Shakespeare, is a tragedy that combines fact and legend to tell the story of an eleventh century king. Shakespeare uses numerous types of literary techniques to make this tragic play more appealing. Three literary devices that Shakespeare uses to make Macbeth more interesting and effective are irony, symbolism, and imagery. One technique that Shakespeare uses is irony. Verbal irony is when a character says one thing but means the opposite. When a reader understands the irony of what a character is saying, then he can truly understand the nature and intentions of the character. An example of verbal irony is when Macbeth says to Banquo, â€Å"Tonight we hold a solemn supper, sir,/ And I’ll request your presence† (Macbeth 3. 1. 13-14). The reader soon discovers that Banquo never makes it to the banquet because he is brutally murdered by order of Macbeth. Shakespeare also uses situation irony. This occurs when the results of an action or event are different than what is expected. An example of situation irony occurs when Macduff talks to Malcolm and discusses the tragedies that are taking place in Scotland. Without knowing that his own family has been slain Macduff says, † Each new morn/ New widows howl, new orphans cry, new sorrows/ Strike heaven on the face† (4. 3. 4-6). Ironically, Macduff comments about widows, while he is completely unaware that he is a widower himself. Irony, a key element to a tragic play like Macbeth, has the ability to make the tragic hero appear more villainous or the down-fall seem even more tragic. The second type of literary device that Shakespeare uses in Macbeth is symbolism. The predominant symbol is blood and is used as an effective method to describe the theme of the play. Not only does blood symbolize bravery, it is also a means of showing treachery and treason and probably most importantly, guilt. One example of bravery occurs when the captain says, â€Å"For brave Macbeth? well he deserves that name–/Disdaining fortune, with his brandished steel,/Which smoked with bloody execution†(1. 2. 16-18). Soon after this blood changes into a representation of treachery and treason. Lady Macbeth asks the spirits to â€Å"Make thick my blood,/ Stop up th’ access and passage to remorse† (1. 5. 43-44). She asks the spirits to take away compassion and make her remorseless for the actions she is about to take. Also, when Ross asks, â€Å"Is’t known who did this more than bloody deed? † (2. 4. 22), he tries to figure out who performed the disloyal act of murdering the king. Blood is also used many times to express the guilt-ridden consciences of the characters. For instance, Macbeth says, â€Å"What hands are here? Ha! They pluck out mine own eyes! / Will all great Neptune’s ocean wash the blood/ Clean from my hand? † (2. 3. 58-60). Macbeth obviously feels guilty for killing Duncan in cold blood. Later in the play, Lady Macbeth reveals her guilt while sleepwalking. She walks through the castle carrying a candle. She often sits the candle down and begins to rub her hands as if she is trying to wash them. In her somber state, she cries out: What need we fear who knows it, when none can call our pow’r to accompt? Yet who would have thought the old man to have so much blood in him? (5. 1. 38-41). Lady Macbeth feels as though she cannot wipe clean her blood stained hands. This is a bit ironic since earlier she told Macbeth, â€Å"A little water clears us of this deed† (2. 2. 66). Lady Macbeth has many dreams and fantasies about blood, which shows that she cannot clear her conscience of this brutal act. Another literary technique that is used in Macbeth is word imagery. Word imagery is a term for a metaphor, a comparison that does not use the words â€Å"like† or â€Å"as†. One of the best examples of this is clothing imagery. For instance, Ross tells Macbeth that he has been named Thane of Cawdor, and Macbeth says, â€Å"The Thane of Cawdor lives. Why do you dress me in/ Borrowed robes? † (1. 3. 108-109). Macbeth asks why Ross is telling him this. This title is like new clothes to him, but this title and these clothes should still belong to the former Thane of Cawdor. Another example of clothing imagery occurs when Macbeth tells his wife that he has second thoughts of killing Duncan. He says, â€Å"I have bought/ Golden opinions from all sorts of people,/ Which would be worn now in their newest gloss† (1. 7. 32-34). Lady Macbeth thinks he is being irrational. Macbeth knows that he is the center of attention now because he saved the country. He also knows that if he kills Duncan everyone would be more interested in the death of their king than in their hero, Macbeth. Shakespeare’s work reveals that he knew how to make a play a work of art. Through his use of irony, symbolism, and imagery he is able to grab the reader or the viewer’s attention and keep it. These elements have contributed to the endurance of his works for centuries, and they will help it to endure for centuries to come. Without the use of these techniques, Macbeth would not be the tragic play that it is. This play would lack very important methods that help idealize the characters in the play.

My Hero: Drew Chadwick

Every child has a hero, someone he looks up to, someone he tries to be like in every way possible. His hero may be his mom or dad, or Spiderman or Batman. Even today as teenagers we still have heroes; even parents have heroes. A hero is defined as â€Å"a person, who is admired or idealized for courage, outstanding achievements, or noble qualities. (dictionary. com)† My hero is Drew Chadwick of Emblem3. Drew is my hero because he has the qualities I value in a person; they include a humble and inspirational outlook, a true talent for music, and the genius mind behind Team Inspire.Drew has a humble outlook on life and an inspiring message he tries to spread, which is one of the reasons he is my hero. His motto in life is very different from most boys; his motto is â€Å"Namaste. † According to Drew, it means ‘I honor the place in you where the universe resides, and when I am in that place and when you are in that place, we are one. ’ Last year was very diffi cult for me; personally I went through a rough time and his outlook inspired me to get through it. Drew went through the same thing I did.Sharing his story and message showed me sometimes its ok, not to be okay. Drew’s music is unlike something you would normally hear on the radio. His lyrics come from his heart and his experiences. He leaves his heart and soul out on the stage when he performs. Drew’s lyrics are easily relatable and have helped me through the most challenging times. From â€Å"The Boy Who Was Torn Apart† to â€Å"True Friends† there is something in the lyrics that I can relate to. His words inspire me to be a better person every day.Lastly, Drew us one of the master minds behind Team Inspire. It amazes me that he is a part of such an inspirational movement. â€Å"Team Inspire Project is a movement dedicated to bringing conscious awareness worldwide through the power of inspiration. By encouraging young people to tap into their highest p otential, Team Inspire believes they can change the world one mind at a time. † When Drew is not touring he spends his time working with Team Inspire. Personally, I am a member of a Team Inspire.A few things I do with Team Inspire are local beach cleanups and participate in workshops that show better and healthier ways to live. Through the work of Team Inspire I along with Drew and others are learning how to change the world one mind at a time. This summer I had the chance to meet my hero and was able to tell him how much he meant to me and inspired me. Everyone has a hero and my hero is Drew Chadwick. Drew’s humble and inspirational outlook, true talent for music, and genius mind behind Team Inspire make him my perfect hero.

Ode On A Grecian Urn

John Keats expresses his feelings on many matters of the complex world in which he lived in two of his poems, â€Å"Ode to a Nightingale† and â€Å"Ode on a Grecian Urn†. Since the two have many similarities, as well as differences, coupling them can result in some overall conclusions. Within these two odes, Keats suggests that life in his time was full of suffering, sorrow, and pain. He then implies that this harsh reality is worth enduring because of the beauty that lies beneath and that has a tendency to resurface. He also proposes that it is actually all of the negative aspects of life that allow one to realize true beauty. Keats achieves this in these two works through the use of many themes and symbols. This allows him to effectively convey his feelings, observations, and conclusions about the aspects of life he analyzes. The first aspect of interest is Keats’ development of the cruel reality of the world that surrounds the speakers. In both poems they seem to be fixated on their own woe and despair. In â€Å"Ode on a Grecian Urn† the speaker begins by asking many questions directly towards an aged urn. He asks it, â€Å"What men or gods are these? What maidens loth? / What mad pursuit? What struggle to escape? / What pipes and timbrels? What wild ecstasy?† (8-10) He sees a beautiful scene that features happy young men, maidens, revelers, and minstrels underneath fully leaved trees. He is awed by the scene depicted on the urn and wants to know â€Å"what leaf-fring’d legend haunts about [its] shape† (5). The descriptive imagery contained in his questions allows the reader to visualize some of the details of the picture, such as the man chasing a maiden. He says to him â€Å"never canst thou kiss, / †¦yet, do not grieve; / She cannot fade† (17-1 9). The other side of the urn, described in the fourth stanza, depicts a procession of priests and villagers on their way to make a sacrifice. To this the speaker asks, â€Å"... Ode On A Grecian Urn Free Essays on John Keats-Ode To A Nightingale/Ode On A Grecian Urn John Keats expresses his feelings on many matters of the complex world in which he lived in two of his poems, â€Å"Ode to a Nightingale† and â€Å"Ode on a Grecian Urn†. Since the two have many similarities, as well as differences, coupling them can result in some overall conclusions. Within these two odes, Keats suggests that life in his time was full of suffering, sorrow, and pain. He then implies that this harsh reality is worth enduring because of the beauty that lies beneath and that has a tendency to resurface. He also proposes that it is actually all of the negative aspects of life that allow one to realize true beauty. Keats achieves this in these two works through the use of many themes and symbols. This allows him to effectively convey his feelings, observations, and conclusions about the aspects of life he analyzes. The first aspect of interest is Keats’ development of the cruel reality of the world that surrounds the speakers. In both poems they seem to be fixated on their own woe and despair. In â€Å"Ode on a Grecian Urn† the speaker begins by asking many questions directly towards an aged urn. He asks it, â€Å"What men or gods are these? What maidens loth? / What mad pursuit? What struggle to escape? / What pipes and timbrels? What wild ecstasy?† (8-10) He sees a beautiful scene that features happy young men, maidens, revelers, and minstrels underneath fully leaved trees. He is awed by the scene depicted on the urn and wants to know â€Å"what leaf-fring’d legend haunts about [its] shape† (5). The descriptive imagery contained in his questions allows the reader to visualize some of the details of the picture, such as the man chasing a maiden. He says to him â€Å"never canst thou kiss, / †¦yet, do not grieve; / She cannot fade† (17-1 9). The other side of the urn, described in the fourth stanza, depicts a procession of priests and villagers on their way to make a sacrifice. To this the speaker asks, â€Å"...

How to Get on the New York Times Bestseller List ( What to Know First)

How to Get on the New York Times Bestseller List ( What to Know First) How to Get on the New York Times Bestseller List Do you want to learn how to get on the New York Times Bestseller list?If soyou may have the common aspiration to become a bestselling author. The prestige, the title, and the credibilty are all super temptingBut theres more to landing on the NYT Bestseller list than just writing a book and hoping it gets there.Heres how to get on the New York Times Bestseller list:Understand what the NYT Bestseller list is looking forObtain fast and diverse salesEstablish a large author platformHave a pre-order list before your launchGet paid for speaking in bulk book purchasesIf you want to skip right down to these steps, click right here.Otherwise, stick around so that you can gain a further understanding of what it actually means and what it truly takes to get on the New York Times Bestseller list.NOTE: If you want to become a bestselling author in a way thats truly impactful, check out our VIP Self-Publishing Program to learn how to make it happen. Learn more about it hereWhy do authors want to g et on the New York Times Bestseller list?Getting published in the New York Times Bestseller list is traditionally regarded as the gold standard in the publishing world. While many notable bestseller lists exist in the publishing world - The Wall Street Journal bestseller list for business-themed books, for instance- the New York Times Bestseller list, published weekly since 1931, is the oldest and most prestigious list. To that extent, getting your work published on the list is a major deal. Getting published on the Times’ list not only raises your profile as an established author but can offer many more opportunities.Here are some benefits of becoming an NYT Bestselling author:Land future writing contracts with established printing housesBroader industry recognitionEstablish you as a major thought leader and expertProvide increased sales particularly if you are a lesser-known writerLend a good deal of bragging rights. Best Seller Lists are EvolvingPerhaps the most important thing to understand about the New York Times Bestseller list is that it is an evolving list. It always has been and, as historical and more recent trends seem to suggest, probably always will be. To be fair, it is not only the Times. Only as recent as 1995 did the Los Angeles Times begin to count paperbacks again on its bestseller list. Further back in time, in 1961, the Chicago Tribune more infamously denied certain high-selling books that it considered to be â€Å"sewer written by dirty fingered authors for dirty-minded readers† from appearing on its Bestseller list. Various genres and classic works of literature have historically not appeared on the New York Times Bestseller list.   The recent explosion of E-books (The Times began counting them in 2010), self-published books, and audiobooks have also contributed to a more evolving list.How do best seller lists work?The New York Times Bestseller list is made up of various lists divided by different categories such as fict ion and non-fiction, hardcover, paperback, Ebooks, audiobooks, and various book genres.For you, the aspiring writer whose goal it is to be published in the their Bestseller list, probably the most important thing to know is what is worth writing if you are to get your work published on the list. Again, The New York Times does not consider various categories for their bestseller list. A helpful article published on their site about their various guidelines and scoring method clarifies the matter. Here is what those guidelines state: â€Å"Among the categories not actively tracked at this time are: perennial sellers, required classroom reading, textbooks, reference and test preparation guides, e-books available exclusively from a single vendor, journals, workbooks, calorie counters, shopping guides, periodicals and crossword puzzles.†Cookbooks, contrary to popular belief, are included, as are religion, spirituality, and faith books. The NYT Bestseller â€Å"List† is Not a True Measure of Bestselling StatusIt may seem contradictory and still remains controversial to say but it is nonetheless true: The New York Times Bestseller list does not represent a true best-seller listthat is, when accounting for actual total sales. Just what constitutes â€Å"Bestseller† status has been the decades-long battle legal, political, commercial, and otherwise between- the Times, various authors, and book publishers. Like any traditional gatekeeper, the Times has its set of rules, standards, and procedures. As such, they hold the â€Å"keys† as to â€Å"who† gets in. It is best to think of New York Times Bestseller status as something that is subjective in nature. A book that becomes a New York Times Bestseller doesn’t necessarily have to sell millions of copies, or hundreds of thousands, for that matter. While book sales do meet the subjective criteria that the Times uses, it is a specific kind of â€Å"book sale† that counts towa rd New York Times Bestseller status. Moreover, given the explosion of online sales and the diminishing number of traditional brick-and-mortar bookstores (and, consequently, bookstore sales) the sales methodology behind how books are counted has influenced which books appear or do not appear on the list. As explained in a recent article about how to become a best-selling author and how to appear on a bestseller list, its stated that the New York Times in particular, when tallying books for bestseller status, considers:Books that sold in a very specific time period: The Times does not track cumulative sales. Hence, why the Bible, the best-selling book of all time, will not appear on the list. Books like Don Quixote and The Tale of Two Cities, worldwide beloved classics that have sold millions over the years, also will not appear. Dan Brown’s Davinci Code, however, will appear, as it did for several years between 2003 and 2006. Books sold at very specific places: certain book sa les are â€Å"weighted† more favorably depending on where they originate. Bulk sales, under certain conditions, are counted toward bestseller status; ebooks published by a sole vendor are not, etc.Again, the Times explains this in more detail on their site. What Writers Need to Know About the New York Times Bestseller ListEven though it retains its prestigious reputation, The New York Times Bestseller list has been the subject of much controversy. Charges of â€Å"curated elitism,† an overreliance on books published by the major New York publishing houses, questionable methodologies, bribery, editorial and political bias have prompted lawsuits and intense debates among authors, book publishers, and industry executives.A 1983 lawsuit by William Beatty, an American writer best known for his novel The Exorcist and 1973 movie by the same name, is a case in point. While his book Legion sold many copies during its initial publication- enough to earn a comfortable spot for a while on the Times’ Bestseller list- his book appeared on the list only for one week.Sensing bias and claiming that by it not remaining on the Times’s list his sales were being hurt, Beatty took his case to Court. In Court, the Times defended itself on grounds that â€Å"The list did not purport to be an objective compilation of information but instead was an editorial product.† The Court sided with the Times, dismissing a $3 million lawsuit. Think of it like this: The New York Times is the newspaper equivalent to a prestigious university and fashionable high-end clothing brand. When it comes to getting on their bestseller list, just as it is for gaining admission to, say, an Ivy League School, few get in.For those that do, they did their due diligence, worked incredibly hard, made great contacts, followed the rules, met the editorial standards, among other things.How to Get on the New York Times Bestseller ListIf you really have your hearts set on becoming a Ne w York Times bestselling author, here are some of the things youll have to do in order to make it happen.#1 Know What the NYT List wantsA Stanford Business Schoolanalysis done years ago concluded by saying that the majority of book buyers seem to use the Times list as a signal of whats worth reading.Knowing what the Times regards as a bestseller is important because it provides a helpful window into this segment of the bestselling publishing world. It helps to know what is currently passing for a New York Times Bestseller.Simply start with the category in which you would like to be published: fiction, non-fiction. Beyond that, genre: history, political, fantasy, science-fiction. It helps too to know who the Big Players are.The Times is known to favor the Big New York publishing houses. Who are these? What are their submission guidelines? Who are some agents known for working with them?Do you have what it takes to become a bestselling author? Take our quiz to find out!Click Here to Save Your Spot#2 Obtain fast and diverse sales In the age of digital self-publication and promotion, the traditional publishing route is virtually a thing of the past. Not so for a New York Times Bestseller. Unlike selling on digital mediums where you can become a Bestseller by selling your book on, say, Amazon, to whomever, wherever, becoming a New York Times Bestseller follows a different system.To achieve bestseller status on the Times not only do you have to sell at least 5,000 10,000 copies in one week, but these sales have to be diverse sales.That is, you cannot sell 10,000 books to a pre-existing list of followers through a personal website or thousands from only one marketplace like Barnes and Noble.Rather, these sales must flow from retailers across the country and in different geographical locations- everything from Big-Box chains like Barnes and Noble and Walmart, small independent book stores, E-commerce giant Amazon, university bookstores, etc.It is worth noting tha t the public does not have access to who the aforementioned retail outlets are. To prevent possible abuse from those looking to rig the system.#3 Build a Strong Author PlatformFor first-time and lesser-known authors it is especially critical to have a pre-existing audience before attempting New York Times bestseller status.This is how you can start to build your author platform and audience:Be active on social media: it goes without saying, people- potential followers, collaborators, industry leaders, publishers, agents, and readers- exist in the digital space. Find them, connect with them, and collaborate, if possible.Be already building credibility / expertise on your particular niche / topic / passion: write a weekly blog, as an example. This is perfect practice to hone your writing skills, develop your voice and writing styles, conduct research for your eventual book. The goal is to establish trust and credibility.Collaborate with others in your particular area for more knowled ge and broader exposure: if you want to get in with the Big Wigs you got to know your stuff. Once you have built up some credibility you can leverage this and reach out to important figures in your field. It is a win-win-win for you, the person you are reaching out to and the audience that is set to gain important information from the two of you.Engage with your audience: Assess your audience’s â€Å"book pulse:† how hungry are they for your words of wisdom, unique insight, creative mind? What questions are you asking them? What have they had to say about your previous blog posts, vlogs, tweets, etc? Are they genuinely impressed, suggesting you write a book perhaps?Maybe they are giving you more fuel for your book- telling you about things you had previously not known before, mentioning other books that further your expertise? Engagement is key. What, if any, do you have with your audience?#4 Have a Pre-Order List Before Your Book Launch You should have such a list f or any book you seek to publish. For a potential New York Times Bestseller it is especially important from a sales perspective.Rob Eager, a notable book marketing consultant, explains that, in the case of a New York Times Bestseller, all pre-orders sold before a book launch are counted during the first week of official sales. So, for instance, 5,000 sold during pre-release and another 5,000 during the first official week equals 10,000 total books sold- a critical number to reach during the first week for New York Times Bestseller status.Having a pre-order list works hand-in-hand with a pre-existing audience. If you already have the audience it is, of course, easier to have a ready pre-order list. If you are successful enough to have both of these before launch you are in good shape.#5 Exchange speaking fee for a bulk book purchasesWhile it may not be the best course for everyone, speaking engagements are incredible opportunities to double-down on your writing endeavors and entrepre neurial goals more broadly.They are not only great confidence-boosters but serve as great book marketing opportunities. Exchanging speaking fees for a bulk book purchase is especially important during the pre-order phase because it allows you not only reach a broader audience (and hopefully make more sales) but allows you to meet the Times’ requirement that book purchases be in different geographic areas. New York Times Bestseller Status vs. Writing as Means to an EndGiven the age of digital entrepreneurship where self-publishing a book continues to gain significant traction, effectively taking down the traditional barriers of entry- publishing industry contacts, top-notch agents, and costly marketing plans- it is really up to you to figure out your writing goals.Traditional publishing with the aim of appearing on an internationally-recognized Bestseller list like the Times versus self-publishing with the aim of achieving personal / business goals (and potential Bestseller st atus just not in the Times) is a tradeoff you’ll have to consider. Remember publishing a book is not an end in and of itself. With its ability to boost your name, reputation, and authority, not to mention, depending on your industry, land you more consulting clients and speaking gigs, writing a book can open up some pretty amazing doors. A successful published book is a marketing tool like no other.Whatever path you choose, keep in mind that achieving Bestseller status in places other than the New York Times Bestseller List has been proven to land equally promising and lucrative opportunities. And we are just in the beginning phases of this amazing trend. Self-Publishing School is here to help. Good luck.Are you ready to become a bestselling author where it matters?Yes, landing on the NYT Bestseller list will get you more book sales but becoming a bestselling author elsewhere is much easier and more attainable- with our methods, at least.

Macdonald's sustainability report Coursework Example | Topics and Well Written Essays - 1500 words

Macdonald's sustainability report - Coursework Example Additionally, the issue of environmental sustainability has confronted several companies in the industry; their operations must be just in time and highly efficient, so sometimes this involves manipulation of the supply chain. Concerns about sourcing materials from partners that engage in unsustainable practices must be addressed. McDonalds’s requires chicken, milk, potatoes, beef, lettuce, tomatoes, oil and several other ingredients to make its products; it ought to ensure that suppliers do not use unethical means to raise or grow those commodities. How the company is run also matters in corporate social responsibility; if electricity, water and materials consumption is not environmentally friendly, then customers will take notice. Excess waste is simply intolerable, especially with materials that can be recycled; fast foods are in a precarious position because they cannot sell food and retain the dirty dishes, so many of them have to use innovative methods to package their products. Some fast food franchises, especially the organisation under analysis, are global enterprises; therefore, their business practices in other poor countries have been under scrutiny. It is critical to ensure that one does not attract negative customer attention by abusing one’s position as a multinational in those nations. McDonald’s is arguably the most successful fast food franchise in the world, but this financial success has come at a price in terms of corporate social responsibility. The company is guilty of almost all the above-me ntioned concerns at some point in time; the 2013 CSR report will be the basis for assessment of its corporate social responsibility. McDonald’s 2013 corporate sustainability report identifies five pillars that it has worked on: food, planet, people, community and sourcing (McDonald’s, 2014). Food focuses on the dietary richness of the menu items; now the