Dhl Marketing Mix - 22718 Words

Express 1 Strategic Marketing Plan, Spring 2009 STRATEGIC MARKETING PLAN For the E1SHIP WEB PORTAL Prepared by Sejal Dsouza Charles Kirker Gabrielle Perham Andrea Sikes Ece Yilmaz 1 Express 1 Strategic Marketing Plan, Spring 2009 EXECUTIVE SUMMARY The purpose of this paper is to offer a strategic marketing plan to Express 1 for its new innovative web portal, E1ship. Express 1 is only fifteen years old and has expanded from Salt Lake City, Utah to sixty locations throughout the United States. Express 1 started as a reseller of DHL products and has recently reinvented itself as a third-party logistics provider. It offers tremendous value to its business clientele by offering discounted shipping rates and†¦show more content†¦5 Team Members.......................................................................................................................... 5 Company Profile ....................................................................................................................... 5 Mission and Vision Statements ................................................................................................ 7 Current Market ......................................................................................................................... 8 Measures of Performance......................................................................................................... 9 SITUATION ANALYSIS ........................................................................................................... 12 Strengths .................................................................................................................................. 12 Weaknesses .............................................................................................................................. 14 Opportunities........................................................................................................................... 18 ThreatsShow MoreRelated FedEx Marketing Mix Essay745 Words   |  3 PagesFedEx Marketing Mix Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take it to heart and endedRead Moreâ€Å"the Service Company Can Differentiate Its Service Delivery in Three Ways: Through People, Physical Environment and Process†1176 Words   |  5 PagesPrinciples of Logistics and Marketing Essay â€Å"The service company can differentiate its service delivery in three ways: through people, physical environment and process† (Kotler P, 2005). Introduction: In today’s competitive marketplace companies are competing strategically through service quality for better differentiation. In certain time of period the successful companies were using marketing mix model of four elements: Product, price, promotion and place. However laterRead MoreFedex Marketing Mix Essays795 Words   |  4 PagesFedEx Marketing Mix Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take it to heart and ended upRead MoreMarketing Assignment710 Words   |  3 PagesGROUP ASSIGNMENT MODULE CODE: MKTG 2003 MODULE NAME: Fundamentals of Marketing COMMENCEMENT DATE: 3 MAY 2016 (Group 1) 4 MAY 2016 (Group 2) SUBMISSION DATE: 14 JUNE 2016 (Group 1) 15 JUNE 2016 (Group 2) Notes to students: 1. This is a group assignment. You should have no more than five (5) members in your group. You are to hand in only ONE copy of the assignment. The length of the assignment should beRead MoreMarketing Mix1084 Words   |  5 PagesMarketing Mix In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to the four Ps of marketing which are product, price, place, and promotion (Kotler Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will satisfy the demand. The marketing mix should also meet orRead MoreDHL Marketing Strategy3493 Words   |  14 PagesContents Executive Summary:- Three Entrepreneurs Adrian Dalse, Larry Hillblom and Reober Lynn established a company in 1969 named Deutsche Post DHL. San Fransisco was given honor to start operations and send shipping papers to Honolulu by Air. When talk about overland transport, air freight, ocean logistics the only one name comes DHL operating almost 220 countries worldwide and having 28500 direct employees who are contributing their willing efforts with full dedication to provide speedRead MoreOverview of FedEx Corporation920 Words   |  4 Pages with Canada having the most subsidiaries, but China and the UAE having major hubs with customs preclearance and other high value-added services. These differences, and the need for marketing message cohesiveness, affect the marketing mix in the different countries. The most consistent element of the marketing mix for FedEx is price. The company has always priced its services at a premium to other logistics companies. For many years after it first started, FedEx had a virtual monopoly on overnightRead MoreImportance of Cost/Managment Accounting for Stakeholders of Mncs1550 Words   |  7 Pagesmoney. (Drury)Supporters of ABC argue that traditional cost systems were designed decades ago when most companies were marketing a narrow range of products thus overheads were relatively small and problems arising from inappropriate allocations were negligible hence use of sophisticated methods was not beneficial. Since 1980s companies not only started making a wide product mix but production was in more than one country and in a race for profit maximisation companies realised that indirect costsRead MoreMarketing Mix Tools when Going from America into China Essay1039 Words   |  5 Pagesin marketing products to consumers. In moving a product from the American market to the Chinese market, similar considerations are necessary since similarities and differences exists in the response of consumers on the use of different marketing mix tools in promoting products in the two countries. Due to the complexity in marketing luxury products in China, it is advisable for marketers to analyze the market in China in order to identify the critical elements for consideration in marketing priorRead MoreUnited Parcel Service: Market Analysis1842 Words   |  7 Pagesreference to the nature of its service offering. UPS is an international firm, and as such there is discussion of the different countries in which it operates. The focal point of the paper is an analysis of UPS using the marketing mix, and with special attention to the way that the marketing mix is implemented differently in the different markets UPS serves. The four markets given the most attention are the four countries in which UPS has major hubs the US, Canada, Germany and China. Description of the

Essay on The Tell Tale Heart by Edgar Allen Poe - 1130 Words

A short story I have recentrly read which has an incident or moment of great tension is, the Tell - Tale Heart, written by Edgar Allen Poe. The short story can produce many different types of characters. Usually, these characters are faced with situations that give us an insight into their true character. The main character of the story is faced with a fear. He is afraid of an Old Mans Eye that lives with him. The actions that this charecter or man - as he is known in the story - performs in order to stop his fear can lead others to believe that he suffers from some sort of mental illness. The very fact that this man is so repulsed by the old mans eye, which he refers to as the evil eye, is reason enough to be suspicious of†¦show more content†¦Every night he would watch the old man sleep. He found comfort in knowing that the eye was not watching him, that it could not see the true evil in him. While the eye was closed, so was the idea of killing the old man. It is not until the old man awakens each day that the struggle within him is apparent. This may be the reason why the narrator is so obsessed with watching the old man sleep. The actual act of murder, which the man believes was premeditated, was in fact a spur of the moment action. He toiled with the idea while the man was awake, that is, while he could see the evil eye. However, while the eye was closed, the man was at peace. One night, during one of the mans stalking sessions, the old man awakens. The man goes into a paranoid frenzy, mistaking the beating of his heart for the beating of the old mans heart. During this frenzy, the man is afraid that neighbors will hear the beating of the old mans heart. This causes the man to take action. He quickly subdues the old man and kills him. He then takes extreme steps in disposing of the body, dismembering it and burying it under the planks in the floorboard. These extreme actions can be used as evidence to the paranoia that is taking o ver him. The fear of getting caught would be a normal reaction to someone who has committed a murder. However, the dismemberment of the body was not necessary since the man had ample resources to dispose ofShow MoreRelatedThe Tell Tale Heart By Edgar Allen Poe1427 Words   |  6 PagesMeghan Amorim ENWR 106:29 Professor Ghoshal 27 September 2015 The Tell Tale Heart In â€Å"The Tell Tale Heart†, by Edgar Allen Poe, the reader is presented with the short story of a madman who narrates his murder of an old man because, â€Å"he had the eye of a vulture --a pale blue eye, with a film over it† (Poe 105). The narrator has thought thoroughly about his plan to murder this old man, and the murderer then stashes his body underneath the floorboards. Eventually, his guilt overcomes him and he startsRead MoreThe Tell Tale Heart By Edgar Allen Poe993 Words   |  4 PagesIn â€Å"The Tell-Tale Heart† by Edgar Allen Poe, it is classified as a short story with horror fiction as the genre. This was written in three different types of fear during the Romanticism period. In this short story the encounter is filtered through the eyes of the unnamed dynamic narrator. The narrator consumes upon the old man’s eye and determines to perform a conscious act of murder. Fear is defined as a horrid feeling that is caused by a belief that a person or something is unsafe, most likelyRead MoreThe Tell Tale Heart By Edgar Allen Poe1103 Words   |  5 PagesThe Tell-Tale Heart I am doing my essay on â€Å"The Tell-Tale Heart† by Edgar Allen Poe. I am going to tell you about the author and what he is greatly known for, next I will summarize the story and tell you the main themes and parts of the story that really play a big role in the story, then I will describe all the symbolisms in the story, and last I will prove that the deed drove the narrator insane more than he was already. The author of â€Å"The Tell-Tale Heart† is Edgar Allen Poe. Poe was born onRead MoreThe Tell Tale Heart By Edgar Allen Poe1851 Words   |  8 Pagesdisease had sharpened my senses--not destroyed--not dulled them. Above all was the sense of hearing acute. I heard all things in heaven and in the Earth. I heard many things in hell. How, then, am I mad?† (Page 1, Poe). In the short story, â€Å"The Tell-Tale Heart,† author Edgar Allen Poe explores insanity; and provides a study of paranoia and mental deterioration through an unreliable narrator. Throughout this macabre, sinister, narrative short story, the narrator attempts to convince readers of hisRead MoreThe Tell Tale Heart By Edgar Allen Poe981 Words   |  4 PagesThe Tell-Tale Heart In the first-person short story â€Å"The Tell-Tale Heart† by Edgar Allen Poe Men have guilty intentions. A man can have a heart and do something harmful and have guilty intentions afterwards. It has a lot to do with how a person is feeling on the inside to actually determine their intentions. The Tale-Tell Heart follows an unnamed narrator who insists on his sanity after murdering an old man with a vulture eye. From the complex of all of Poe s short stories, The Tell-TaleRead MoreThe Tell Tale Heart By Edgar Allen Poe1703 Words   |  7 PagesIn â€Å"The Tell Tale Heart†, by Edgar Allen Poe, the narrator both experiences guilt from killing the old man in which he cared for and also the constant plea of proving his sanity. The narrator one day decides that he should kill the old man in which he cares for, due to the fact that he had an evil eye. Though insane and bizarre, the narrator thinks that he is not crazy; he just has heightened senses that allow him to hear things that no human could ever hear. The telling of the story from whateverRead MoreThe Tell Tale Heart By Edgar Allen Poe921 Words   |  4 Pagesâ€Å"The Tell Tale Heart† is a famous short story written by Edgar Allen Poe. The story was first published in 1843. This story is about an unnamed man who kills an elderly man due to his â€Å"vulture eye†. The man serves as the narrator in this story and describes to readers in detail as he carefully stalks the man, kills him and hides his body under his floorboards after he cuts him up. Eventually, the narrator’s guilt eats him alive to the point that he confesses his crime to three visiting policemenRead MoreThe Tell Tale Heart By Edgar Allen Poe Essay1452 Words   |  6 Pagesâ€Å"The Tell-Tale Heart† Analysis and Opinion Edgar Allen Poe, born January 19, 1809 in Boston Massachusetts, is famously known for his tales and poems of horror and mystery that evoked the interest of readers worldwide, and still do to this day. Some background about Poe is that his father, David Poe Jr., left his family early in Poe’s life, and his mother, Elizabeth Arnold Poe, died when Poe was just three years old due to tuberculosis. He had to be separated from his sister, Rosalie, and his brotherRead MoreThe Tell Tale Heart By Edgar Allen Poe934 Words   |  4 Pagesthe head and the arms and the legs†, said the madman (39). In Edgar Allen Poe’s short story, â€Å"The Tell-Tale Heart†, the themes are vital for readers to identify with the madman’s reasoning of every single action he executes. Such events as in the first sentence would be difficult, if not impossible, to grasp without the knowledge of any themes. While some individuals may feel that themes are merely add-on elements in similar tales, this analysis will establish quite the contrary. The themes areRead MoreThe Tell Tale Heart By Edgar Allen Poe Essay2597 Words   |  11 PagesEdgar Allen Poe is one of the best short stories writers and known for his insane crimes and gruesome murders. How he portrays the murderer is his art and how he makes the readers feel is his talent. Often in his short stories he used common themes, but the plots are different. In comparing three of Poe’s short stories â€Å"The Tell-Tale Heart†, â€Å"Hop Frog† and â€Å"The Cask of the Amontillado† a reader can see common themes such as love and hate, revenge and insanity. In Poe’s story, â€Å"The Tell Tale Heart†

Global Leadership Free Essay Example, 1750 words

Depending on the situation, time is important in terms of finding solutions on a short-term or long-term basis. With regard to the aspect of nature as an area to explore, it is necessary to reconcile the inner and outer worlds. Numerous challenges exist at the workplace environment, and reconciliation plays an important role in managing the workplace environment (Valentin, 2001). Threats Change in income is a threat in terms of affecting my personal development either positively or negatively. Income is a motivator in terms of improving an individual’s competence in their area of specialization. However, a low income tends to affect the morale to keep learning new ideas in a particular area of specialization (Valentin, 2001). General Motors current status in terms of cultural intelligence practices As a multinational company, General Motors has its plants spread across the world and as such, the company has to work with people from different cultural backgrounds both locally and abroad. In a culturally diverse workplace, cultural tolerance is important in enhancing employee involvement. Since workers in the company are from different cultural backgrounds, they hold different values and belief systems. We will write a custom essay sample on Global Leadership or any topic specifically for you Only $17.96 $11.86/pageorder now For instance, what is viewed right in one geographical area may be seen as inappropriate in another geographical location. As such, ensuring that workers understand each other’s belief system requires the development of competencies necessary to accommodate differences in culture. In terms of personal development among employees, recognition, respect, reconciliation and realization are necessary for working effectively across cultures. The Company needs to emphasize on awareness among its employees as it is important in understanding different cultural variations. General Motors employs workers across international borders, and it is important for the workers to inculcate competencies such as worldly consciousness, recognize diversity of ideas and practices and have knowledge of global dynamics (Morley & Cerdin, 2010). In a competitive business environment, understanding worldview of different cultures can help the Company to develop working modalities that capture the needs and aspiration of workers from different cultural backgrounds. In addition, the management of the General Motors should also engage in accommodating different ideas and practices. Working across culture requires the Company to recognize the skills and experience of workers in the regions that the Company has established a plant.

Comparing Plato And Descartes The Matrix, The Allegory Of...

The short stories, written by both authors Plato and Descartes; The Matrix, The Allegory of the Cave, and Meditations on First Philosophy, focuses on what individuals believe to be reality or not within the world. The stories bring on questions of what is in fact illusion. Overall, the stories provide a guide to the truth. According to Wachowski, A, Wachowski, L (1999) in the Matrix, Mr. Anderson questions everything in the world as he knows it. He wonders if what he is involved in a computer program instead of the life as he knows it. The computer program could be controlling human beings, such as himself. Morpheus convinces Mr. Anderson that the world that he knows is an illusion and a system of deception (Wachowski, A, Wachowski, L,†¦show more content†¦Man undergoes stages and travels in a fairy tale like dream unknowingly of the living life (Wachowski, A, Wachowski, L, 1999). Plato and Descartes paint a picture of perception of the Earth that rises questions of what is real. The Matrix is much different than the other stories, because it shows humans are controlled by an unknown artificial intelligent figure. The figure deceives individuals to believe that they are actually living a productive normal life in the world (Wachowski, A, Wachowski, L, 1999). Furthermore, the story of Descartes is different than the other stories because it describes God and the creation of mankind. This story, shows God having control over the people, and their minds (Descartes, R., 1641). Overall, this story shows mankind not having control over the predestined of the early part of birth of life to the ending of death of life. This learner believes that the world and the existence of life can be proved to be real. After reviewing the literature from all three stories, it appears to have both physical and independent viewpoints of the world. It shows a world outside of the world that individuals were unaware of. The images of the world are produced by independent minds. Individuals learn that mankind has a soul, brain, and body. However, individuals can see the body parts, such as feet, hands, and legs. Individuals cannot prove or see the soul of mankind. Researchers, and scientist however, have study the body of humans and haveShow MoreRelatedComparing The Matrix With Readings From Plato And Descartes1023 Words   |  5 PagesComparing and contrasting The Matrix with readings from Plato and Descartes This essay will discuss The Matrix, from synopsis of the following; The Republic by Plato, depicting the famous cave allegory, and Meditations on First Philosophy by Descartes, offering doubt that some senses are accurate. By examining these two readings, and the movie, it will allow the author to show some comparisons, and to show how they are also different as this essay indicates the world is very real. Read MoreThe Matrix Essay899 Words   |  4 PagesCompare and Contrast The Matrix with the readings from Plato and Descartes. What are some similarities and differences? An Essay Submitted to Jason Elvis BY Williestine Harriel Liberty University online September 24, 2012 Compare and Contrast The Matrix with the readings from Plato and Descartes. What are some similarities and differences? After reading The Matrix, and reading from Plato and Descartes, I find that there are some similarities and differences

Integration Across A Range Of Learning Areas Education Essay Free Essays

The universe around us is non compartmentalised or fragmented, nor are experiences and activities wholly independent of each other. This mixture and blend of experiences are all inter-related and do up the tapestry of life. On a similar note, the taught course of study should reflect this integrating to more efficaciously prosecute immature scholars in an educational procedure which consists of mostly complimentary countries of acquisition. We will write a custom essay sample on Integration Across A Range Of Learning Areas Education Essay or any similar topic only for you Order Now Integrated acquisition is far from a new construct but until late mathematics has struggled to incorporate successfully with other topics. Whilst there is no remarkable educational theoretical account that can be adhered to, the premiss remains ; that of taking several topics and incorporating them with one another with the purpose of larning going enhanced exponentially across all involved capable countries. Mathematicss has such a wide range of application it is wholly appropriate that it should be integrated prolifically across a scope of capable countries. Integration works more efficaciously when there is a clear point of focal point for curricular countries to aim. This synergism of capable countries with a specific end can so complement each other in a much more valuable mode. Advantages of integrating include: Can profit students in apprehension and appreciating links between capable subjects, and a better apprehension of how this relates to life. It can relieve planning force per unit area on instructors. Curricular thoughts are connected. Boundaries sometimes related to learning a specific subject can be eschewed. It can supply a valuable tool for support. More significance and relevancy can be taken from the larning experience. Some disadvantages include: Additional planning of plans is required in order for different topics to be coordinated and to run at the same time. This besides means that a close respect to context and clip is indispensable if the integrating plan is to be effectual. If this is non considered so the consequence can really go damaging. The pureness of some capable countries ( including the existent range of the subject ) can go baffled or lost if attending is non paid. More expertness is required on behalf of the instructors in order to maximize acquisition by effectual integrating. ( Maude, 2001 ) The usage of oppugning in a constructivist environment. ‘In order to protect students ‘ self-pride and develop assurance, it is of import that oppugning takes topographic point in an encouraging and supportive ambiance ‘ ( Kyriacou, 1986 ) . Constructivism is a theory about how people learn based on scientific survey and observation. It states that through a procedure of experience and contemplation we develop ( or concept ) our ain apprehension of the universe. New experiences are reconciled with old thoughts and apprehension, sometimes changing old beliefs and sometimes going disregarded as irrelevant compared to these old beliefs. Questioning is of import when following a constructivist attack to instruction. Through pertinent oppugning pedagogues can help pupils in the building of their cognition instead than reproducing lists of facts for memorization. Questioning students is an of import tool in helping enquiry based acquisition activities and job resolution. Constructivist instruction should animate the pupils ‘ natural wonder and desire to larn how things work. Learners should be engaged by using their existing theories and experience and finally organizing valid decisions based on their findings. ( Brooks A ; Brooks, 1993 ) The usage of drama in a rich environment. The physical environment holds great power for learning possible. The environment can impact mathematical acquisition and instructors should take great attention to see how their schoolroom infinite can be arranged in order to advance kids ‘s mathematical acquisition experience. ( Carol A ; Galper, 2001 ) The mathematically rich larning environment can be farther enhanced with drama, supplying puils the chance to see and prosecute with mathematics whilst seeing grownups apply these techniques in real-world scenarios. Supplying a mathematically rich larning infinite can better the students mathematical accomplishments by rote. ‘In adult-guided schoolrooms, instructors provide scaffolding by introducingaˆÂ ¦ stuffs in the drama Centres and discoursing with kids how to utilize materialsaˆÂ ¦ The pupils in those schoolrooms, in bend used more printed stuffs with attending to their printed facets and produced more printed stuffs than pupils in schoolrooms with no specific instructor counsel ‘ ( Gunn, Simmons A ; Kameenui, 1995 ) . The ongoing nature of appraisal and planning for learning. The procedure of designation, reading and turn toing the acquisition of pupils is the kernel of appraisal. The intent of appraisal is chiefly to supply information on the advancement and ongoing accomplishment of scholars in order to set up a way for future educational scheduling. It is important to describe this appraisal in order to inform and back up farther instruction via the proviso of of import feedback to the students themselves, their other instructors and their parents. Appraisal in the schoolroom is a cardinal component of developing larning schemes. In a competitory universe which is rapidly altering it is of import to develop citizens who are competent and capable of independent and flexible idea. It is besides of import that these citizens can believe for themselves. Certain appraisal schemes are more suitable to peculiar course of study results than others and it is of import for instructors to develop relevant schemes which are appropriate to the topic or method which they are using. ( Black A ; Wiliam, A 1998 ) Mathematical content cognition. It is of import for instructors to develop a sound apprehension of their topic. When learning mathematics it is important for instructors to non merely develop an apprehension of of import mathematic constructs but they should besides be able to explicitly appreciate the connexions on a cardinal degree between what they are learning and what they are larning. Teachers of maths should hold a deep apprehension of processs, constructs and concluding accomplishments that are appropriate and cardinal to the nature of the elements they are learning. It is indispensable that maths instructors know how to link and stand for mathematical thoughts whilst efficaciously pass oning them in an appropriate mode. Students should hold assurance in the pedagogue ‘s apprehension of the topic and conversely larn to appreciate the diverseness, power and public-service corporation of the topic. The instructor should be able to convey these thoughts efficaciously and understand pupil believing in footings of inquiring, scheme, misconceptions, etc. whilst turn toing these issues in such a mode that it supports and promotes pupil acquisition. ( Kilpatrick, et al. , 2001 ) The usage of relevant course of study paperss. The usage of hands-on resources and manipulative ‘s. Developmental spheres, temperaments and larning manners. ‘It is really of import to gain that within any mathematics set at that place will still be marked differences in the mathematical attainment of students. It is indispensable that the instruction takes history of these differences and is antiphonal to the demands of single students. It should non be assumed that the same instruction attack will be needfully suited to all in the group ‘ ( Cockcroft, 1982 ) _REFERENCE How to cite Integration Across A Range Of Learning Areas Education Essay, Essay examples

Business Plan The Develop Business Objectives

Question: Discuss about theBusiness Plan. Answer: Introduction: Swot Analysis for a Small Startup Company The SWOT analysis is very commonly used tool which needs to develop business objectives. By SWOT analysis a company can develop their business performance management in future (Aguinis 2009). Each business has its internal and external factors. To identify the effects of internal and external factors, a small startup company like Web Startup need to do the SWOT analysis. Almost all small company can support this technique to develop their business performance (Shahzad and Sharfman 2015). A web startup is a small company which is web or e-commerce based. The company can use SWOT analysis to observe their websites. By the SWOT analysis, the company can judge their websites according to the user-friendly criteria. Web Startup can also be helped by traditional SWOT analysis. Nowadays, the organizations as well company need to be more develop on behalf of their websites. They always need to enhance their user experience. So it is crucial for a Web startup to find consistently some fresh ways to update their web. Also, the SWOT analysis can be known as structured analysis. It helps to develop the basic planning method. The entire SWOT analysis can depend on some factors. The factors are- Strengths Weaknesses Opportunities Threats These factors help a company to classify between internal and external factors. The internal factors depend on the strength and weaknesses of the company. The external factors depend on the opportunities and threats of the company. Web startup can control their internal factors but not the external factors. By the analysis, Web startup identifies their company faults and improvements (Tracy 2014). Strength Very inexpensive leadership A good relationship with clients Update global navigation bar Very easy and user-friendly navigation on website Smart Banner Weaknesses Product quality is not best. Unhurried response to clients inquiries Very long subscription process Very deprived mobile optimization It's tough to study text on the website Opportunities Government support is highly needed to take local markets Customers can attract to the online shopping High speed in website loading Encourage people to visit websites Threats The completion with indirect competitors in the company Social media engagement of competitors A unique application acceded by a competitor. The Stages of Setting up a Small Scale Company To start a small scale company like Web startup, it is crucial to maintaining some strategy or planning. The business must consider some planning, efficient decision on financial criteria and lastly complete a sequence of the legal activities. There are ten stages which must be followed by small scale company to start a business. The stages are as follows- Do a Business Plan Web startup must follow some tools as well as resources to make their business strategy. By making the plan, the company can observe the entire management of their company and the business performance making procedure (Barrow, Barrow and Brown 2008). That plan will help the company to make their business successful. Get Business Support and Preparation The company may take some support from free training as well as from the counseling services. By this stage, Web startup can prepare their business plan and also secure their financial requirements. That helps the company to relocate and raise the business (Business strategy series 2008). Customer Business Friendly Location Every company, like Web startup, must use a customer-friendly business location to grow their business. The company owner needs to get some advice about the location. The company should comply with the zoning laws to observe the location (Repullo 2013). Business Finance Finance is a vital part for a company to start their business efficiently. The owner of the company may take government-backed loans. The venture capital helps the company to start their business. The research grants can help the company to get started. Determining the Legal Structure of Business This part can be introduced to decide the ownership form. It can depend on sole proprietorship and partnership. Also some other structure such as Limited Liability Company, cooperative, corporation and S corporation (Berry 2013). Registration for the Business Name The owner of the Web startup must register the company name to the state government. By this, the company can get a number regarding tax identification. The company can observe the number from IRS as well as the agency of state revenue. Registration for Local Taxes and State Taxes The company must be registered with their state. That is crucial to get the tax identification number as well as the workers compensation. It is a major part to secure unemployment and the insurance of disability. Business License and Ppermit The company must get the list of state, federal and local licenses which required for their business Recognize Employee Responsibilities To maintain the employee responsibilities, The company should maintain the legal steps. The legal steps help the company to hire employees. Various Sources of Finance Available to a Small Business To turn a business successful, clear and compelling idea needed. To start up a small business the entrepreneur needs to decide some practical decisions. The company must decide their monetary amount and the period during the finance continued. The company also concern with their finance securities. The finance contains startup costs, startup investment, working capital and allowance. The development of a company mainly depends on the company finance status. Various resources must be available to startup a small business. Internal Resources External Resources Personal Resources Internal Resources The internal resources are an essential source to start a small company. This part have many sections. The retained profit section can be introduced to generate cash for trades profitable business. In the next section, the share capital can be invested. The shared capital can be invested by the Founder of the company. The business structure can be more developed by investing the share capital. External Resources To start up a small business, it is crucial to use some external resources. The external resource contains Loan capital. The loan capital is a very common resource which can be used by a maximum number of a business person. It contains various forms. Bank loan, as well as Bank overdraft, is the heavy used part of this section. The external resource contains some shared capital which can be used by outside investors (Libby, Libby and Short 2007). Personal Resources It contains the management of personal finances. By this, the entrepreneur can invest by personal cash balance. Also, the entrepreneur can take cash from friends as well as family. Using credit card is another way to finance a startup business. Difference between Financial and Managerial Accounting Aggregation In the case of financial accounting, the report mainly depends on the business results. The detail level report can be represented by Managerial accounting (Davis and Davis 2012). Efficiency The business profitability can be reported by Financial Accounting, whereas the primary cause of the problem can be reported by managerial accounting. Proven Information The financial statement record can be required by financial accounting, whereas managerial accounting regularly deals with the estimates. Help of a Business Advisor in Case of Marketing Approaches Broad Thinking and Auditing Name It is not the point of concern that how big the business is, one has to place a mental image in his/her mind that there is nobody in front of him/her in the industrial field. One has to spend more time on more important tasks like marketing approaches, improving the relation between the customers. One must find alternative strategies to increase and expand the quality of the service. Staying out of the Competition Being Different from the Others One always has to think big, to make the small business large. It is just a waste of time to be in the competition with the others in the market. It is to notice that the main aim of any business is to reach the highest level of success (Quitt, 2010). So being different from the others by innovative business strategies is one of the main approaches to marketing in this case. Building Relationship with the Customers Now this is a very crucial fact that one must have a strong relationship with the customer. Decent behaviour and proper service can build a strong relationship with the customer. Customers always try to find a beneficial offer in the market. If the satisfactory level of the customer is reached then it can be said the relationship with the customer will become strong. Email Address Collection In today's generation internet has been one of the key aspects of any business. Online marketing and resourcing have the capability to improve any kind of business big time. Customer may also find it easy to fetch their needful through online marketing. One of the most crucial facts of any business is to access the demands of the customer. Hiring top Sales People Every successful business has to realise the fact the quality of their sales staff is a critical fact to sustain their growth in the place of the market. The strength of the mentioned staffs must have the potentiality to reach their goals within the given deadline. Many of the companies have the potentiality to provide efficient sales staff to identify the top candidates and develop the quality of the new sales staffs (Fledelius, 2008). Actual v/s Expected figures Qualitative vs. quantitative The qualitative indicators help to understand the behaviour of the humans in accordance with the perspective of the informant. It also helps to assume a reality which is negotiated as well as dynamic. This is a very useful tool for a new organisation which is planning to operate their business successfully. It provides a conceptual method to the organisation as mentioned above. Similarly, it includes some methodological factors which an organisation should be concerned with. In this format firstly the data is collected according to the observation of the participant as well as their interviews. After that, it is the responsibility of the management of the organisation to analyse the collected data. The analysis is done with the help of the descriptions and the themes of the interview along with the organisations a whole. When all of these processes are done, it is the time for the reporting the data in the informant's language (Farmer and Xie, 2012). On the other hand, the quantitative indicator is another useful tool for the development of the organization which is planning, to begin with, their business plan. This type of indicator also helps the organization conceptually. It helps to discover the various facts regarding the social phenomena. Contrary to the qualitative indicator it assumes the reality on the basis of a measurable and fixed data. The process of the execution of this indicator also differs from the former indicator. For example, in this process, the data is collected through the measurements and statistics instead of the observation of the participants. After the collection of the data, it is the job of the management of the organization to analyze the data with the help of appropriate numerical comparisons and arithmetical inferences (Connecting with your customers, 2006). Last but not the least similar to the qualitative indicator, in this process also the data is reported but in a different manner, which is s tatistical analysis. Thus it is quite clear that both of the indicators are equally important for an organization and they have their own value to the business of the organization. Possible Qualitative and Quantitative Indicators for Booth's Engineering Company Booth's engineering company has concerned the human resource behavior understanding the informant's perspective; it has also assumed a negotiated and dynamic fact in the real world. The data are collected through the observation and interview. The company has also remembered the fact of the language of the informant (Armstrong and Armstrong, 2011). These are the qualitative indicators whereas this company has concerned the social phenomena in the field of discovering new facts. The reality is fixed and measurable which has helped the company on many issues. By measuring different things data are collected and these data are reported through statistical analysis. References Aguinis, H. (2009).Performance management. Upper Saddle River, N.J.: Pearson Prentice Hall. Barrow, C., Barrow, P. and Brown, R. (2008).The business plan workbook. London: Kogan Page. Berry, S. (2013). QUESTIONS OF OWNERSHIP: PROPRIETORSHIP AND CONTROL IN A CHANGING RURAL TERRAIN A CASE STUDY FROM GHANA.Africa, 83(01), pp.36-56. Business strategy series. (2008). [Bradford, England]: Emerald. Davis, C. and Davis, E. (2012).Managerial accounting. Hoboken, N.J.: John Wiley Sons. Libby, R., Libby, P. and Short, D. (2007).Financial accounting. Boston, Mass.: McGraw-Hill/Irwin. Repullo, R. (2013). Cyclical adjustment of capital requirements: A simple framework.Journal of Financial Intermediation, 22(4), pp.608-626. Shahzad, A. and Sharfman, M. (2015). Corporate Social Performance and Financial Performance: Sample-Selection Issues.Business Society. Tracy, B. (2014).Leadership. New York: American Management Association. Armstrong, M. and Armstrong, M. (2011).Armstrong's handbook of strategic human resource management. London: Kogan Page. Connecting with your customers. (2006). Boston, Mass.: Harvard Business School Press. Farmer, T. and Xie, H. (2012). Manufacturing Phenomena or Preserving Phenomena? Core Issues in the Identification of Peer Social Groups With Social Cognitive Mapping Procedures.Social Development, 22(3), pp.595-603. Fledelius, H. (2008). Optic disc size: are methodological factors taken into account?.Acta Ophthalmologica, 86(7), pp.813-814. Quitt, A. (2010).Measuring supply management's budget effects. Wiesbaden: Gabler.